Maintenance in progress

the world cup semifinals commanded historic attention: 24 million uk viewers for argentina-england, over 26 million average us viewers for the quarterfinals — the largest british audience since euro 2020. this exact window is when the us campaign against iran expanded to the hormuz islands and washington designated two more mexican cartels as terrorist organizations. the scale of the spectacle is the signal: consequential military and legal moves are landing while the largest possible share of public attention is pointed at a football pitch in atlanta.

broadcast audience data