Maintenance in progress

the world cup semifinal between england and argentina is projected to draw roughly 950 million viewers, and the france-spain semi already set audience records in france and on us spanish-language media. this is the largest single pool of human attention this year, and it peaks in the exact window that a five-day-old us-iran war escalates toward strikes on power plants — the classic condition under which consequential moves pass unexamined. worth recording is also what is absent: crypto sponsorship, dominant in prior tournaments, has vanished from the biggest match of the cycle.

broadcast ratings trackers and sports business press