Maintenance in progress

researchers examining video from turkey's presidential election found campaigns systematically shaping the emotional trajectory of their clips across both sound and image — keeping sad or crisis moments short and immediately following them with an upward turn, so that no single low point defines the narrative. the reach was lopsided: one candidate's 198 videos drew over 100 million cumulative views. what is unusual is not persuasion but measurement — affect timing treated as an engineerable variable in campaign production.

academic analysis, anatolian region