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fifa set a september 19 deadline for its 211 member federations to accept one-off $20 million payments, part of a plan to sell stakes in a $20 billion world cup subsidiary to private investors. european soccer bodies publicly criticized it. the timing is the structural detail: the ownership of the world's largest sporting event is being reorganized in the weeks immediately after the final, while attention is still on the record 63 million-viewer us audience rather than on who will own the tournament.
geneva sports governance wires, us audience research